The Naked Consumer

Willem Verbeke is a professor of Sales and Account Management and teaches, among other things, the popular minor Neuroeconomics at Erasmus University Rotterdam. He is also the founder of the Institute for Sales and Account Management (ISAM), where he has trained more than 3,000 sales professionals as a core lecturer. In the year 2017 ISAM closed and then Verbeke started a new endeavor namely the SalesMBAin1Day.

Willem Verbeke is a thought leader in neuroeconomics where he is passionate about linking psychology and economics to new sales account management methods. Research into the human brain is of paramount importance in order to be at the forefront of neuroeconomics. He is the author of influential papers about sales and account management and his papers have won numerous international awards. Willem Verbeke is a welcome speaker in The Netherlands and abroad because of his clarifying and innovative perspectives on sales and key account management within professional organizations and knowledge-intensive companies.

The Naked Consumer is a Dutch leading knowledge platform in the field of neuromarketing and the influence of the unconscious. Through conferences and training courses, it bridges the gap between the latest scientific insights and their added value for marketers.

 

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