Exploreme.eu is a brand of Professional Capital B.V.

ExploreMe is an assessment test which gauges a professional his/her commercial leadership abilities. The ideas behind the test are based upon insights from different fields such as psychology, neuroscience, behavioral economics and epigenetics. Based upon your test results we provide you with advice about behavioral strategies needed to become a successful knowledge broker.

In short: you will be able to discover yourself by taking this test. Hence, we invite you to discover and explore yourself. Remember, human behavioral is not deterministic, but people are capable of changing themselves and improve their capabilities. When you have insights in your capabilities, you will be able to change yourself and learn because we assume that you seek to achieve your own career which is seeking a higher position on the long-tail.

Our book “The resilient professional” describes the theory behind ExploreMe and also provides strategies which improves your professional leadership capabilities. Willem Verbeke Ph.D. is emeritus professor at the Erasmus University, Rotterdam. Verbeke did research about the human brain which allowed him to write impactful papers on neuro-economics/neuro-marketing. In addition he is co-owner of Professional Capital B.V. Rotterdam. Co-author Dave Teeuwsen studied behavioral economics at the Erasmus School of Economics.



Verbeke published more than 100 scientific papers and from them 10 appeared in the top 50 papers about business and economics as indicated by the Financial Times. At Google Scholar, he reached more than 7500+ citations.


FD Gazelle Award 2019, 2018, 2012, 2011 and 2010, Awarded Best Paper Award 2002 and 2013, Journal of the Academy of Marketing Science, Awarded the AMA Sales SIG “Excellence in Research Award for 2012”, Awarded Visibility Award ESE 2013, Awarded the Erasmus University Recognition for 25 Years of Loyal Service, Awarded Erasmus Trustfonds Grant to Undertake the Rotterdam leadership study (2015), Awarded the top-10 research award from the Faculty of Economics, 2001-up to 2008, Awarded Star Member of ERIM from 2001-present, Nominated Best Management Book of the Year, 2003 at PIMS, Nominated teacher of the year 1999/2000 at the School of Economics, Erasmus University, Rotterdam, Nominated Best Speaker of the Year, 1990 at the Euroform, The Netherlands, MSI, 1996 (Marketing Science Institute, Boston, USA) sponsored Project about Role Stress and Organizational Culture (with Jagdip Singh and Gary Rhoads), Price Winner: Manager of the Most Profitable Business Unit at the Erasmus Entrepreneurial Center (1996).



Verbeke wrote 13 books and amongst others “Successful shaping key accounts,” “Effective influencing people,” “The resilient professional,” “I understand why I sell therefore I sell better,”I network therefore I am.”

Lectures at Universities

University of Florida, University of Connecticut, University of Virginia, Catholic, Brigham Young University, Case Western Reserve University, Ohio State University,  Asian Institute of Management (Manila), University of the Philippines (Manila), Penn State University, University of Michigan, Hanoi University of Technology, Temple University, University of California at Irvine, CEDEP, Tilburg University, University of Amsterdam, University of Utrecht, University of Groningen (Neuro-science department), Erasmus Medical School (EMC Psychiatry and Radiology), University of Amsterdam (UVA) Science Park, University of Nijenrode, Executive program Mount Everest, Hogeschool Leiden, European University, Rotterdam School of Management, Erasmus/Rochester MBA Program, Post doctoral Program Brand Management (University of Groningen), Management Studies, Focus, Centrum, EFMI, Entrepreneur Development, Erasmus University, Hogeschool Rotterdam, Hogeschool Fontys , Zheijiang University, Huangzhou (China), University of Berkeley, California, Harvard University; University of Maastricht; Universiteit van Antwerpen, ERIM, Aston Business School, AMA, Sales Thoughtleadership Paris.

Lectures and training

TNO, Campina, KPMG, Heymans, DAF, DeltaLoyd, Damen Schipyards, EFMI, CMS, Ordina, De Amersfoortse Verzekeringen, Haagse Business Club, EURIB, Het Financieele Dagblad, SMA, PWC, RABO, CMG, BaseClear, Brand Loyalty, AirPlus International, Philips, ProDrive, Van Lanschot, ADP, KLM, HoogVliet, LG, KPN, Weyth, Touch Incentive, ANWB, Achmea, Cedo Nulli, BERK, Avicenna College, BTI, CocaCola, EastMan, Start People, Deloitte, Sligro, Schuitema, VBO, Telegraaf, Talent Pro, Jansen Cilag, Novartis, Pfizer, Lage Landen, Reaal, Bosch Rexroth, Robeco, Royal Haskoning, Flevum, Eifel, Brand Loyalty, Deloitte, DOOR, Eurosafe Solutions, Van Ameyde, ING, Microsoft, AstraZeneca, P&G, Accenture, Atradius, Oracle, Melanchton College, Joulz, Bijenkorf, Stichting Skepsis, Frisse Blikken, TedX Rottedam, Nudging conference, Provimi, Purmer Radson, NIMA, Priva, Nedcon, Flexibility groep, SMA, NIMA, VEA, Politie Rotterdam, Hewlett Packard, HRMInfo, Tomato World, Naked Consumer, Valory, Nutreco, LG, Jansen Silag, Caracter Company, Detron, USP, Jaarcongres Federatie Zakenvrouwen, Fabory, Heliview, NEVI, Jaarbeurs Utrecht, RSM alumni.

Verbeke spoke at significant conferences about sales and marketing both in Holland and around the world.


300 interviews with the most important Dutch newspapers, trade journals, Dutch television and radio programs (such as with Van Gogh, BNR, Pauw and Witteman, SARA (VRT), Erasmus Television, Business class.

Please consult his Linkedin profile +24.000

Prof. Willem Verbeke Ph.D.

Manager van ExploreMe - Caroline Mastenbroek

Bekijk onderstaande LinkedIn profiel.

Caroline Mastenbroek

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