Neuro-economics at Erasmus School of Economics. Willem Verbeke - Presentation
Sales is Science!
Back to Basics in Selling

Back to Basics in Selling

Do you want to reach the top in sales & account management? Prof. Willem Verbeke, professor at Erasmus University Rotterdam and co-owner of Professional Capital, explains what distinguishes better sales people from the average ones. It can be trained! …

Workshop session on influencing with a purpose with Prof. Willem Verbeke
Sales MBA in 1 Day with Prof. dr. Willem Verbeke Ph.D.
DNA of the successful salesperson

DNA of the successful salesperson

Willem Verbeke: Selling is a special profession. There is an expression that says: on person sells ice to a polar bear and another person not even a cold bottle of water in the desert. But what makes a good salesperson? These days I was thinking there is a genetic component to it. This is why I made this video.  In the video I show that sales has more to with being curious and seeking to understand the customer than with being a good talker.  …

Willem Verbeke - The Neuroscience and Genetics of Successful Sales People
Impression Sales MBA in 1 Day (14 June 2019)
 ExploreMe leadership training in Virtual Reality
Lecture series for entrepreneurs - Prof. dr. Willem Verbeke
TEDxRotterdam - Willem Verbeke - What if we could look into Steve Jobs brain

TEDxRotterdam - Willem Verbeke - What if we could look into Steve Jobs brain

In the kingdom of blind men the one-eyed is king, Erasmus once said. Listening to Willem Verbeke makes us realize that we are in the kingdom of blind men but thanks to him we can catch a unique glimpse of the landscape. Willem Verbeke is the European authority on sales. Verbeke has proven that eight seconds before a person is aware of it, the brain already knows how it will react and what it will choose. This sounds like vintage James Bond but it isn\'t secret codes that Ver beke aims to crack: it is the little secrets people prefer to hide, like a tendency to fraud or psychopathic traits. It is not in the near future, it is now already that employers can use fMRI scans to check possible candidates for just these traits that no normal questionnaire will bring to light. On TEDxRotterdam he explores a very interesting question: What if we could look into Steve Jobs brain?  …

Influencing with a purpose

Influencing with a purpose

Willem Verbeke and Lamar Qayoumi developed the six building blocks of influence which can be put to use in order to influence individuals or groups in an effective way. These six building blocks of influence are discussed in much depth and are illustrated using examples from practice. In addition, the authors discuss in more detail three specific processes which affect the way in which to influence people: sensory, cognitive and motivational processes. …

The great importance of dealing with rejection in sales

The great importance of dealing with rejection in sales

Professor Willem Verbeke In the television program “Business Class” where he argues for more attention to the profession of selling and the importance of dealing with rejections from customers in sales. …

Sales tips by prof. Willem Verbeke
Nevacon Talks Prof Willem Verbeke

Nevacon Talks Prof Willem Verbeke

During NeVaCon 2019, Prof. Willem Verbeke gave a lecture about the ExploreMe.eu test. This subject was discussed in more detail later at the conference with Ronald Koopman (an anchorman at RTL Business News). …

Sales Call Anxiety

Sales Call Anxiety

Prof. Willem Verbeke explains the causes of sales call anxiety by focussing on brain sciences behind the fearful processes & their effects on sales.  …

The Naked Consumer

The Naked Consumer

Willem Verbeke is a professor of Sales and Account Management and teaches, among other things, the popular minor Neuroeconomics at Erasmus University Rotterdam. He is also the founder of the Institute for Sales and Account Management (ISAM), where he has trained more than 3, 000 sales professionals as a core lecturer. In the year 2017 ISAM closed and then Verbeke started a new endeavor namely the SalesMBAin1Day. Willem Verbeke is a thought leader in neuroeconomics where he is passionate about linking psychology and economics to new sales account management methods. Research into the human brain is of paramount importance in order to be at the forefront of neuroeconomics. He is the author of influential papers about sales and account management and his papers have won numerous international awards. Willem Verbeke is a welcome speaker in The Netherlands and abroad because of his clarifying and innovative perspectives on sales and key account management within professional organizations and knowledge-intensive companies. The Naked Consumer is a Dutch leading knowledge platform in the field……

Interview about neuro marketing

Interview about neuro marketing

Watch the interview with Prof. Verbeke about neuromarketing here.   …

Fun introduction to epigenetics

Fun introduction to epigenetics

Watch a video here that explains in sample language what is epigenetics.   …

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