Willem Verbeke at GSSI 2011. The GSSI (Global Sales Science Institute) is an international organization formed in 2007 by both academics and practitioners involved in sales & sales management. Its aim is to unite the study and practice of sales & sales management around the globe. It brings together scholars and practitioners from across the world to further advance global collaboration in sales research, practice, and education. In particular, the GSSI conference aims to foster a climate of interactive dialogue between sales academics and practitioners. The Neuroscience and Genetics of Successful Sales People
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